"I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.Watching a You Now stream can be an overwhelming experience."It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.Despite myself, I feel a rush of excitement, the thrill of having another human perform just for me."The broadcaster is not the only content creator in the room," says Sideman.
More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month.It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.He tried and failed to launch a general purpose live streaming service with Justin. Eventually he pivoted into gaming, a niche where being tied to a desktop computer made sense.But now the mobile market is mature enough for a sea change.